The boom in golf travel: Why players keep coming back

In this episode of the IGTM Discovery Podcast, we sit down with golf travel expert Daniel Jones of Haversham and Baker to explore the continued boom in golf tourism and why today’s golfers are chasing far more than just tee times.

From bucket-list trips to St Andrews and Royal Troon, to the hidden gems that often leave the biggest impression, Daniel shares insights from over a decade in the golf travel industry. The conversation dives into the rise of experience-led travel, the growing influence of social media on golf tourism, and why authenticity matters more than ever for travelling golfers.

We also discuss:

• Why golf travel demand continues to grow post-pandemic

• The appeal of links golf and the Open Championship rota 

• How off-course experiences shape modern golf trips

• Why lesser-known courses are becoming traveller favourites

• The realities of rising green fees and long booking windows

• How destinations across Scotland, Ireland, England and Wales are evolving 

Whether you’re planning your first overseas golf trip or your tenth, this episode is packed with insight into what today’s golf traveller really wants - and where the future of golf tourism is heading.