Industry Perspective

Episode two of the IGTM Discovery Podcast explores how trusted brands, global standards and new commercial thinking are helping shape the next chapter of golf.

Host Tom Irwin sits down with Duncan Rougvie of PGA Branded Properties where the conversation moves into the commercial opportunities shaping the wider golf industry today.


Industry Perspective

As IGTM Discovery brings more of the golf business together under one roof, this discussion offers a timely look at how golf travel, operations, facilities and brand standards are becoming increasingly connected.

Duncan shares insights from across the golf landscape, drawing on experience in technology, revenue strategy and the global development of PGA Branded Properties.

What You’ll Hear

Listeners can look forward to:

  • Duncan’s unique journey through the golf industry

  • A closer look at what PGA Branded Properties really means

  • Insight into how destinations and venues are using brand, quality and global reach to grow

  • Thoughts on where golf is heading next, from resort development to technology-led experiences