IGTM tips

The 28th edition of the International Golf Travel Market (IGTM) takes in Cannes later this month. 

The Palais des Festivals et des Congrès in Cannes plays host to the annual event from October 20 to 23, bringing golf tourism suppliers and buyers together into one place. 

IGTM allows opportunities to network, discover new destinations and the latest industry and travel trends.

This year’s event is led by Fiona Ashton, who was appointed as IGTM’s Event Manager in March.

With 13 years’ experience at RX Global, she has previously worked on major industry events including the Arabian Travel Market and World Travel Market London and has been part of previous editions of IGTM.

Ahead of your visit, it is crucial to finalise plans and preparation, as well as being aware of the diary for the week and the opportunities that are available.

So here are Fiona’s key hints and tips for buyers and exhibitors on how to make the most of IGTM in 2025.

Whether you are a buyer or an exhibitor, the IGTM app will be crucial to your visit once it is made available on October 14. 

• iOS
• Android

On the app, you will be able to view notifications and reminders, rate meetings and record no-shows to allow the event to better tailor your diaries for next year.

There is also a map of Cannes on the app, which will be useful for finding your way to the various IGTM events over the course of the week.

You can manage your own diary, look at the floor plan, and receive real-time updates during the event. If you have attended IGTM previously, you can refresh the app to access the latest version.

It is important not to underestimate the value of evening networking.

You are encouraged to attend the welcome reception, the farewell party but also new for this year, the IGTM Happy Hour at Morrisons Irish Bar between 17:00 and 20:00 on Tuesday, October 21 to continue your conversations. 

“Meetings are number one at IGTM, but networking is just as important,” Fiona said. “The programme includes one-to-one business meetings, speed networking sessions, the annual IGTM Golf Day and evening events that have become a staple of the show.

• https://www.igtmarket.com/en-gb/whats-on.html

“Accessibility is also a key part of the delegate experience. In Cannes, all the hotels are within walking distance of the exhibition centre and evening events. Only the golf day requires transfers, and of course we have included complimentary airport transfers too.

“We provide all these different touch points throughout the week, and sometimes the biggest deal of the week can be made during an airport transfer or at one of the social events.” 

Ensure your accommodation and flight details are confirmed and up to date before you come to IGTM. 

• https://www.igtmarket.com/en-gb/attend/venue-and-travel.html
• https://igtm.bnetwork.com/Index.aspx

You should make sure to download your badge in advance to fast-track access to the show. Your badge is required for entry to all IGTM events, including the Welcome Reception on Monday, October 20.

You will receive a personalised email with your badge details one week before the show.

For buyers, you should remember to update and review your profile. You can add any final meetings by completing your SSA’s and print a diary if you would prefer a hard copy. 

For exhibitors, it is important to manage your profile. Update your Exhibitor Portal profile, as buyers use the directory to selecting meetings, so make sure you upload videos, images and your latest updates.

You should finalise your appointments by using the Self-Selected Appointment tool to complete your diary and maximise your meeting schedule. 

To boost your visibility, you can submit your news to the IGTM PR team for potential media coverage and explore sponsorship opportunities while packages are still available. 

• https://www.igtmarket.com/en-gb/media.html

You’re all set – enjoy a productive and fulfilling week at IGTM – and be sure to say hello to Fiona and the IGTM team in Cannes.