IGTM key market report

IGTM is partnering with Sporting Insights to bring attendees exclusive access to timely data on the attitudes and behaviours of core golfers across key markets including the USA, Canada, Germany and France.

Designed as a quick, engaging overview, the free report will cover areas such as: 

• Key and emerging trends in golf travel among core golfers 

• Snapshot of travel intentions: where they want to go, and when 

• Influencing factors in golfers’ destination choices

• Preferred booking methods: independent vs. package 

• Initial perceptions of global golf destinations 

• Attitudes & behaviour of core golfers in the USA, Canada, Germany and France 

From here, we will be offering all IGTM attendees a discounted rate of €1,750 for the full report (normally €3,000 for non-attendees).

The full report provides the depth and data behind the trends. Including analysis by demographic and travel groups, it will cover areas such as: 

• Demographics and golfer profiles by age, gender, income, handicap, and frequency of play 

• Detailed analysis of golf travel patterns: domestic vs. international, trip duration, group type, ideal number of courses and rounds 

• Breakdown of visited and desirable destinations: where do golfers from Canada, the USA and Germany want to go, and desirability of domestic breaks 

• Booking behaviour: lead times, package vs. Independent and accommodation preferences 

• Influencing factors: key sources golfers use when researching golf travel options.

• Destination attributes: what makes a golf destination attractive — from course quality to climate – and understanding the barriers to visiting certain destinations 

• Perceptions of trophy courses and the role of professional tournaments 

• Financials: typical and future expected spend on golf tourism including packages, green fees, accommodation, food & drink and tourist activities

Whether you are attending IGTM or not, if you would be interested in purchasing the full reports please contact [email protected]